FOUNDER OF THE IDEAS BUSINESS
I've been thinking about ideas since I was 4-years-old. I've also been dreaming of running a business from around the same age. It's taken me to age 40 to finally get here, and I'm thrilled I am.
What started as a journey in radio, took me across Australia in many different roles and industries over 20 years.
I've worked for major media companies and media agencies. I’ve launched new businesses and turned other businesses around.
The teams I’ve led have created some of the most innovative promotional and marketing campaigns in Australian radio history. Nova FM Brisbane is regarded within the industry as one of the most successful media brand launches in history. As launch Promotions & Marketing Director I was proud of the ideas we created to achieve this result.
In 2015, I launched ‘The Studio’, a 80 person strong creative services team within Southern Cross Austereo (Triple M FM, Hit Network). The result was the business converted more advertising revenue than ever before based on brilliant campaign strategy and ideas.
For other businesses, I have created content and marketing campaigns. I've coached talent, led creative teams, and created entirely new departments.
I've concepted, sold and pitched thousands of ideas. I've named businesses and products, and helped thousands of others to do the same.
The constant is my passion for always doing it better, and I’d love to help your business grow with the ideas we create together.