For too long ‘creativity’ has been a mystery. A dark art only practised by those gifted individuals who the hand of God has touched and bestowed special powers that no one else has. Well, we call bullshit on that.
We firmly believe that to create ideas, you just need to be shown how to do it. It's like any skill.
Chef's don't walk into the kitchen for the first time and cook Michelin star meals. They are first taught how to cook, and then they cook and cook and cook. By teaching people how ideas are created, we don't expect everyone to end up being a MasterChef, but you can still put delicious food on the table.
More and more of life (work and personal) is being automated. The future belongs to those who can generate ideas and our coaching and training programs can help you or your team #createbetterideas.