We are independent thinkers which means we bring you our unbiased recommendation.
Using our research stage as a springboard, we have a thorough process to develop a brand strategy for your business.
We look at the key considerations such as:
For existing brands, what are you famous for now? What do consumers think of you and why do they need you?
For new and existing brands, what do you want to be famous for? What does success look like?
And how will your brand help your business grow? It's no point having a great brand if it's not growing the bottom line. We are commercially focussed and we know that from working with us you will want to see ROI, not just a shiny new identity.
The brand strategy forms a critical role before we even start our creative development.