This is the fun bit.
Research is complete, Brand Strategy is agreed upon, now we can create.
We focus on all aspects of your brand. It's not just about the logo. It's the tone, it's the purpose, it's how it's expressed in audio, visual, social, and conversation. Brand is everything your customer sees, hears and knows about you.
We provide ideas that range from:
Low-risk: What's the safest way to express the brand that will increase profitability and minimise risk?
Medium-risk: What's an active way to develop the brand that shows progress and innovation?
High-risk: How can we express the brand in an unexpected way that will show you what's possible?
The right path will largely depend on your appetite, budget and how quickly you want to see results. It will also very closely relate to how your existing customers see you now, and if that's a cause for an offensive brand strategy or a defensive brand strategy.
Once we present you with options at all scale of risk, we get your sign-off and move into production.