We are big fans of being led by research.
New ideas to grow your brand out of thin-air is the easiest trick creative types can pull. We prefer to question, listen, understand and interpret consumer needs first in order to develop unique insights to drive the brand strategy process.
Unlike specialist market research firms who can treat consumers as lab rats, we prefer to take a more humanistic approach. This includes:
One-to-one interviews: our team select the right internal and external stakeholders to have a more in-depth conversation about your brand.
Fan Forums: using our software partner cliizii, we facilitate fun online sessions to allow consumers to have conversations with each other about your brand.
Data Sources: we combine our information gathering with bespoke data sources to bring the best possible lens to our work. We aren't tied to legacy consumer panels - we make sure the data is right for your needs.
Once we have our research in place, we share our findings before we commence developing you a brand strategy.