Without boasting (too much), we get the most positive feedback from the way we prepare and execute our Ideation Workshops.
The reason is we don’t take a set path. We don’t follow the same process in exactly the same ways... ever. Even when it works.
It’s because we believe in the principal of Situational Ideation. The brief, the attendees, the time of day, the quality of the coffee... all things that affect the way we prepare.
Our core belief is that brainstorming is bullshit. It’s a technique that was invented in the 1940’s and hasn’t really evolved since. Yet many companies, so many companies, that think of themselves as ‘innovative’ basically hunker down on the old ‘whiteboard + post-it notes + butchers paper’ routine. Talk about boring.
If you want to create better ideas you have to have a more creative way to get those ideas.
Without giving away our secrets, let’s just say that our sessions are:
Mostly conducted in the morning (it’s proven to be a better time to think differently).
Go no longer than 90 minutes (and less if possible)
Limit the number of attendees (we don’t pander to those who think they ‘have’ to be there)
Seperate out the Ideation process from the decision making process (and as such we often leave the decision makers out of the room).
It's less of a... *shudders*... brainstorm, and more like Willy Wonka merged with a focus group.
If you have a look at our recommendations and you’ll see how much people rave about our approach.
One of our latest techniques that clients are raving about is The Ideas & Beers session. Just click below to find out more about it.