It's a movement we're starting, and we'd love you to join.
We firmly believe people are capable of creating better ideas if they are shown how. If you can learn how to cook, you can learn how to create. Not everyone will be a chef, but you can still put great food on the table.
The Ideas Business will be publishing content here to help people learn how to create. For now you can pre-order Wade's book Create Better Ideas: 50 easy ways to think more creatively which will be published late 2018.
So join the movement and keep an eye on our social media for the #createbetterideas stories.