I have been a lover of the media industry my whole life.
From starting a radio station at High School aged 10, I’ve forged a 20+ year career in media across Australia in senior executive roles across Content, Promotions, Marketing and Sales.
- 1997-2000: 5AA Adelaide (Talkback) - Show Producer, Promotions Manager, Assistant Program Director.
- 2000-2004: DMG Regional Radio (CHR/FM Music) - Program Director, Regional Hub Manager.
- 2004-2006: Nova 106.9 FM Brisbane (CHR/FM Music) - Promotions & Marketing Director.
- 2006-2010: Nova Entertainment - Digital Development Manager & Group Online Content Director.
- 2010-2012: Nova Entertainment - Group Promotions (Integration) Director.
- 2012-2014: Nova Entertainment - Ideas Director.
- 2014-2015: Vizeum (Media Agency) - General Manager.
- 2015-2017: Southern Cross Austereo Corporate - Head of Promotions; Head of The Studio at SCA.
The teams I’ve led have created some of the most innovative promotional and marketing campaigns in Australian media history. Nova FM Brisbane is regarded within the media industry as one of the most successful brand launches in Australian history - going to Number 1 in our first survey. As launch Promotions & Marketing Director I was proud of the ideas we created to achieve this result.
In 2015, I launched ‘The Studio’, a 80 person strong creative services team within Southern Cross Austereo (Triple M FM, Hit Network). The result was the business converted more advertising revenue than ever before based on brilliant campaign strategy and ideas.
For other businesses, I have created content and marketing campaigns. I've coached talent, led creative teams, and created entirely new departments.
I've concepted, sold and pitched thousands of ideas. I've named businesses and products, and helped thousands of others to do the same.
The constant is my passion for always doing it better, and I’d love to help your business grow revenue and audience with the ideas we create together.
Let's have a conversation about how I can help your media business. Just email me below and we can work out what value I can add straight away.