Wade Kingsley, Founder


I've been thinking about ideas since I was 4-years-old. What started as a journey in radio, took me across Australia in many different roles and industries over 20 years.

I've worked for major media companies and media agencies. I’ve launched new businesses and turned other businesses around.

The teams I’ve led have created some of the most innovative promotional and marketing campaigns in Australian radio history. Nova FM Brisbane is regarded within the industry as one of the most successful media brand launches in history. As launch Promotions & Marketing Director I was proud of the ideas we created to achieve this result.

In 2015, I launched ‘The Studio’, a 80 person strong creative services team within Southern Cross Austereo (Triple M FM, Hit Network). The result was the business converted more advertising revenue than ever before based on brilliant campaign strategy and ideas.

For other businesses, I have created content and marketing campaigns. I've coached creators, led creative teams, and created entirely new creative departments.

I've concepted, sold and pitched thousands of ideas myself. I've named businesses and products, and helped thousands of others to do the same.

The constant is my passion for always doing it better, and I’d love to help your business grow with the ideas I can create for you.


Adrian Venditti, General Manager


I’m a media and marketing specialist with 12+ years of experience.

My passion for building high functioning teams is underpinned by my core values of creativity, collaboration and effectiveness.

I’ve worked with major brands across Australia developing marketing and brand strategy including BMW, Mini & CUB.

My role with The Ideas Business is to help our own business grow as well as coaching participants in our education programs.


Paul Menz, Creator


Operating primarily in the Australian media industry for the past twelve years, I have worked in a creative capacity across thousands of multi-platform advertising campaigns; generating business‐winning ideas, writing compelling short and long-form copy, as well as casting and directing talent.

I have been involved in all aspects of campaign execution, from creative ideation through to production and implementation. In recent years, I’ve had the opportunity to provide a broad slate of creative services for clients in a range of sectors both here in Australia as well as internationally.

Locally, I have provided services as a marketing consultant, copywriter and content producer for small and large businesses including Uber, Southern Cross Austereo, Google and NOVA Entertainment – internationally, I’ve acted as creative consultant, editor and voiceover director for brands such Rexona, Dove, Nurofen, Air Wick, Magnum and many more.

For The Ideas Business, I’m the Creator-on-call. I work with our clients on anything and everything to do with branding and marketing. Campaign copywriting, brand ideas, marketing strategy - whatever you need I can do.