Making pedestrian crossings safer isn’t exactly the focus of most road safety campaigns.
In this idea, a small fishing town in Iceland, decided to create a 3D painted crossing to try and slow traffic. It’s still painted on the ground, but to approaching drivers it appears as concrete blocks that make the driver instinctively slow down.
You can read more about how the concept came to life here.
What we love about this idea is that it quite literally demonstrates the power of thinking dimensionally. Often ideas are delivered ‘flat’. Printed ads, video content, billboards, social posts, websites - all experiences in 2D.
Being tactile offers a different experience for your intended consumer. Tactile doesn’t mean it has to be physically held, but something that has life to it. Something that exists as an entity rather than a printed piece of work.
When thinking of ideas of your own for 2019, think about dimensions. Flat execution could mean a flat experience. Think about what dimensions your idea could contain. Could you take an existing idea and add dimension to it?