Imagine you run a chicken shop. A reasonably famous chicken shop. Then imagine you run out of chicken.
How on earth do you embrace this challenge?
Earlier in 2018, KFC in the UK had the unthinkable happen. You can read more about it here.
But what was brave and unprecedented was how they handled it.
With a suggestion from their creative agency, KFC decided to embrace the crisis and admit that it was a total, well, FCK up.
Authenticity in ideas is often spoken but rarely executed. Sometimes people think being authentic means finding the core ‘truth’ of your product and promoting it. But it’s far deeper and more powerful to be as authentic as possible with an idea.
For example: the most authentic thing you can do when selling something to someone is admit to them you want to make money. From there it’s a step up into how you want to make money by doing something that will be of benefit to them. And on it goes.
Authenticity in an idea therefore, is not just about finding the truth of a product or service, it’s about finding the most authentic way to connect to the customer. Most of the things people want to sell to other people are to satisfy their wants not needs.
When thinking of ideas of your own this year, think about authenticity. Find the authenticity in why you are communicating that idea. Be honest, be real and don’t sugarcoat it. Could you take an existing idea and add more authenticity to it?